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It Comes Naturally

SheaMoisture launches new campaign celebrating black women

SheaMoisture launches new campaign celebrating black women

NEW YORK— SheaMoisture has unveiled It Comes Naturally, a new brand campaign created by a powerhouse team of Black artists and multicultural creatives that conveys the essence of Black women and is an unapologetic portrayal of a shared experience of resilience and creativity. In tandem with the campaign, SheaMoisture also announces our new, unprecedented pledge