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Jeanne Danubio

Nielsen looks at future of retail and CPG

Nielsen looks at future of retail and CPG

ORLANDO, Fla. —  Nielsen announced on Tuesday its predictions for 2020 and the decade ahead from Gartner IT Symposium/Xpo. Built on the most holistic and predictive view of consumer purchasing habits, Nielsen anticipates that 2020 will represent an inflection point for trust and transparency, 5G and time to purchase in the U.S. retail and consumer

Alliance between Nielsen and Trax brings new shelf insight tools to U.S. brands

Alliance between Nielsen and Trax brings new shelf insight tools to U.S. brands

NEW YORK — Building on the enduring strength of the Trax-Nielsen alliance, Nielsen  and Trax, the leading provider of computer vision solutions for retail, Tuesday announced three new offerings that will enhance shelf insight visibility and advance the way U.S. manufacturers and retailers use computer vision technology. Nielsen and Trax, alongside sales and marketing service