PP_1170x120_10-25-21

Jeff Goldstein

Best-in-class research techniques can bring data to life

Best-in-class research techniques can bring data to life

While retailers’ marketing and innovation staffs and capabilities have expanded dramatically over the past 20 years, their investments haven’t always kept pace with the market research advances that fuel national brand success. And retailers vary in the degree to which they leverage the most sophisticated market research approaches available. Big data provides unique value but