ECRM_1170x120_8-1-17

Jeff Williams

Nielsen expands drugstore coverage in U.S. with Cardinal Health

Nielsen expands drugstore coverage in U.S. with Cardinal Health

NEW YORK — Nielsen announced Tuesday that Cardinal Health has selected Nielsen as its primary U.S. analytics provider for retail syndicated market and panel data. Nielsen will be the provider of retail market data for Cardinal Health, supporting its strong network of independent retail pharmacy partners. With this announcement, Nielsen will be adding new retail outlets to

Aetna, Apple team to launch Attain app

Aetna, Apple team to launch Attain app

BOSTON — Aetna, a CVS Health business, has launched Attain, a unique health experience designed by Aetna in collaboration with Apple. Through the use of an Apple Watch, the Attain app will provide Aetna members personalized goals, track their daily activity levels, recommend healthy actions, and ultimately reward them for taking these actions to improve their