Today’s product landscape is highly competitive. Speed-to-market continues to be an important product launch factor, but it isn’t everything. Often, overly eager companies introduce a new CPG item too quickly while overlooking critical steps that could prevent costly mistakes. In fact, according to research conducted by IRI, it is estimated that between 60% and 80%
New product launches have a notoriously high failure rate. In fact, Nielsen once pegged the failure rate of new consumer packaged goods at a staggering 85%. Launches can come in many forms, including line extensions, such as a new size or flavor within a family, “me-toos” (copycat product from a different brand) and original innovations.
WAUKESHA, Wis. — With some go-to-market guidance from Hamacher Resource Group, NovaGenesis LLC is set to launch its Recovery Skin Relief therapeutic skin care line at retail pharmacies next month. Hamacher said that in the wake of a collaborative strategy session a year ago, it worked with NovaGenesis to devise a road map for the
