PP_1170x120_10-25-21

Jim Holbrook

Advantage Solutions to acquire Daymon Worldwide

Advantage Solutions to acquire Daymon Worldwide

IRVINE, Calif., and STAMFORD, Conn. — Sales and marketing firm Advantage Solutions is buying retail and brand marketing specialist Daymon Worldwide. Financial terms of the transaction weren’t disclosed. Under the agreement, Daymon will continue to operate as a separate legal entity at its Stamford, Conn., headquarters. Advantage and Daymon said they will form the only

Retail in 2017: Things to keep in mind

Retail in 2017: Things to keep in mind

Even with all the data and analytics tools available, getting a bead on today’s consumer isn’t easy. Mobile devices and apps, beacons, digital marketing, evolving store formats, ship-to-store, lifestyle-focused customer rewards, changing behaviors in health care and diet, chip-based payment cards, personalization, etc., etc. have turned retailing on its ear. And it’s only going to