IRVINE, Calif., and STAMFORD, Conn. — Sales and marketing firm Advantage Solutions is buying retail and brand marketing specialist Daymon Worldwide. Financial terms of the transaction weren’t disclosed. Under the agreement, Daymon will continue to operate as a separate legal entity at its Stamford, Conn., headquarters. Advantage and Daymon said they will form the only
Even with all the data and analytics tools available, getting a bead on today’s consumer isn’t easy. Mobile devices and apps, beacons, digital marketing, evolving store formats, ship-to-store, lifestyle-focused customer rewards, changing behaviors in health care and diet, chip-based payment cards, personalization, etc., etc. have turned retailing on its ear. And it’s only going to
STAMFORD, Conn. — Jim Holbrook has been appointed as chief executive officer at Daymon Worldwide, succeeding Carla Cooper, who is retiring. The consumables retail marketing firm said Thursday that Holbrook is slated to take the helm as CEO on Sept. 1. He also will join Daymon’s board of directors. “Daymon is one of the great
