Lupin 2024

Jim Murray

RXBAR Pecan joins RXBAR Gingerbread in the brand’s limited edition seasonal collection

RXBAR Pecan joins RXBAR Gingerbread in the brand’s limited edition seasonal collection

CHICAGO — RXBAR has you covered with its latest seasonal offerings with the debut of the new, limited edition Pecan RXBAR, as well as the return of the Gingerbread RXBAR. Both are good-for-you twists on the traditional homemade desserts that we all know and love. “We want our fans to be able to enjoy the

RXBAR debuts new layered protein bar

RXBAR debuts new layered protein bar

CHICAGO — RXBAR announced the launch of its new layered protein bar, RXBAR Layers, inspired by the company’s signature, simple protein bar with an added layer of  rich nut butter for the perfect balance between indulgent and nutritious. “Now more than ever, fans expect more from their snacks,” said Jim Murray, president, RXBAR. “They want something

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