ECRM_1170x120_8-1-17

Jim Noteboom

Loblaw to boost grocery, pharmacy retail analytics access

Loblaw to boost grocery, pharmacy retail analytics access

PLANO, Texas — Loblaw Cos. has tapped Alliance Data Systems Corp. subsidiary Precima to help sharpen its grocery and pharmacy analytics. Under a new long-term agreement, Precima will work with Loblaw to develop a single-access retail analytics portal to provide customer, marketing and merchandising insights for grocery and pharmacy retail, Alliance Data said Tuesday. The

Loblaw Cos. shifts to single loyalty program

Loblaw Cos. shifts to single loyalty program

TORONTO — Next year, Loblaw Cos. plans to launch a unified customer loyalty program that joins the Shoppers Optimum and PC Plus plans of its Shoppers Drug Mart and supermarket chains. Called PC Optimum, the combined loyalty program will enable members to earn and redeem loyalty points across Loblaw’s network of nearly 2,500 grocery and