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Jocko Fuel

The Vitamin Shoppe launches Jocko Fuel

The Vitamin Shoppe launches Jocko Fuel

SECAUCUS, N.J. — The Vitamin Shoppe announced Thursday the launch of a premium sports nutrition brand from John “Jocko” Willink, a renowned former Navy SEAL officer, New York Times best-selling author, host of the popular Jocko podcast, Partner in Origin, and co-founder of Echelon Front, a leadership development consulting firm. Created by Jocko Willink and

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