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Jodi Allen

Pantene turns spotlight on hairstyle diversity

Pantene turns spotlight on hairstyle diversity

CINCINNATI — Pantene is launching new advertising featuring singer and brand ambassador Jillian Hervey that celebrates hairstyle diversity. Part of the next chapter of Pantene’s “Strong Is Beautiful” campaign, the new ad highlights the heritage, diversity and beauty of African-American hair. Hervey and African-American women of all ages showcase a range of hair textures and

Pantene signs Priyanka Chopra as brand ambassador

Pantene signs Priyanka Chopra as brand ambassador

CINCINNATI — Actress and philanthropist Priyanka Chopra has been named as Pantene’s newest global brand ambassador. The Procter & Gamble hair care brand said Chopra will be the face of its new campaign, which spotlights its breakthrough Pantene Pro-V new shampoo formulas that “go beyond washing to fuel hair from within.” Plans call for Chopra