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John Learish

Rite Aid rewards loyal shoppers

CAMP HILL, Pa. — Rite Aid is offering wellness+ with Plenti members an opportunity to accumulate thousands of Plenti points through a “Spring for Points” promotion that runs through April 23. In addition to regular weekly offers, members can earn 2,000 Plenti points — worth at least $20 in savings on future purchases — for

Rite Aid kicks off Plenti points promo for spring

Rite Aid kicks off Plenti points promo for spring

CAMP HILL, Pa. — A strong response from customers has Rite Aid Corp. continuing its points promotions for its wellness+ with Plenti rewards program into the spring. Rite Aid said Monday that through April 23, customers will earn 2,000 Plenti points for every $50 spent on participating products in stores or online at RiteAid.com, in

Rite Aid shoppers get jump-start on loyalty program

CAMP HILL, Pa. — Through January 23, Rite Aid is celebrating the New Year by offering members in the wellness+ with Plenti program a special opportunity to begin accumulating Plenti points for 2016, in addition to regular weekly ­offers. Customers can earn 1,000 Plenti points on every $30 spent on featured products in stores or

Rite Aid promotes workplace flu prevention

Rite Aid promotes workplace flu prevention

CAMP HILL, Pa. — A new marketing campaign by Rite Aid Corp. targets the worksite as a place to stop the spread of flu. The drug chain has begun airing television and radio spots and launched print, digital and in-store advertising that convey a simple message: Most people get sick at work, so protect yourself

Rite Aid strengthens top management team

CAMP HILL, Pa. — In addition to Ken Martindale’s promotion to the newly created position of chief executive officer of Rite Aid Stores, Rite Aid Corp. has made three senior executive appointments. Jocelyn Konrad has been promoted to executive vice president of pharmacy, David Abelman has been promoted to the new position of executive vice

Rite Aid names Martindale as CEO of stores

Rite Aid names Martindale as CEO of stores

CAMP HILL, Pa. — In a reorganization of key leadership, Rite Aid Corp. has promoted president and chief operating officer Ken Martindale to the newly created position of chief executive officer of Rite Aid stores. The drug chain said late Monday that Martindale, 55, takes the new post effective immediately and will continue to report

Rite Aid kicks off campaign for wellness+ with Plenti

CAMP HILL, Pa. — Rite Aid Corp. has launched an integrated marketing campaign to support its new wellness+ with Plenti loyalty program. Created by Rite Aid’s longtime agency partner MARC USA, the campaign is meant to show how consumers can benefit from the way that Rite Aid has married its own wellness+ program with Plenti,

Rite Aid kicks off wellness+ with Plenti campaign

CAMP HILL, Pa. — Rite Aid Corp. has commenced a multimedia marketing campaign for wellness+ with Plenti, its enhanced rewards program arising from its participation in Plenti, the nation’s first coalition loyalty initiative. Rite Aid said Monday that the campaign has extensive support nationwide along with an overlay in its key markets. The effort includes a 30-second television spot running on major cable networks, two 30-second spots

Rite Aid ups ante with loyalty plan

Rite Aid ups ante with loyalty plan

NEW YORK — Rite Aid Corp. expects the enhanced version of its wellness+ loyalty program, called wellness+ with Plenti, to bring new customers into its stores. “What Plenti does is give us the ability to really drive new customer acquisition,” Rite Aid senior vice president of marketing John Learish said earlier this month. Learish and vice

Rite Aid execs see Plenti of potential

Rite Aid execs see Plenti of potential

NEW YORK — Rite Aid senior vice president of marketing John Learish and vice president of marketing Craig Riner were on hand in Manhattan Wednesday evening at the consumer launch event for Plenti, the coalition loyalty program of which the drug chain is a founding partner. The event featured entertainment, games and displays from Plenti

Rite Aid expands loyalty plan by joining coalition

Rite Aid expands loyalty plan by joining coalition

NEW YORK — Rite Aid Corp. has joined with a group of blue-chip companies to launch Plenti, described as the first U.S.-based coalition loyalty program. Operated by American Express, the free program will let consumers earn and redeem points for purchases at all of the participating companies, regardless of the payment method. Along with Rite