IRI teams with Time’s Viant for people-based marketing
CHICAGO and IRVINE, Calif. — IRI has allied with Time Inc. subsidiary Viant to provide “people-based” target marketing and measurement for consumer packaged goods (CPG) and retail marketers. The companies said Tuesday that the IRI-Viant partnership will bolster Viant’s people-based data and analytics offerings for shopper marketers with IRI’s unique retailer data sets and in-store
