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K-Beauty HQ

CVS Pharmacy makes Times Square debut

CVS Pharmacy makes Times Square debut

WOONSOCKET, R.I. — CVS Pharmacy has officially opened a new, 13,000-square-foot flagship store in Manhattan’s Times Square. Located at 1440 Broadway on the northeast corner of 40th Street, the two-floor store features CVS’ new front-end format that brings a deeper, expanded health and beauty focus across aisles, the company said Wednesday. Along with a full-service

CVS boutiques spotlight Korean beauty products

WOONSOCKET, R.I. — CVS Pharmacy this month is introducing beauty boutiques in 2,100 of its stores, featuring more than 100 new products from South Korea, many exclusive to CVS. The K-Beauty HQ boutiques will feature a collection of beauty brands curated by Alicia Yoon, a trailblazer in the K-Beauty cosmetics and skin care trend that

CVS Pharmacy pushes ahead with front-end plan

CVS Pharmacy pushes ahead with front-end plan

WOONSOCKET, R.I. — CVS Pharmacy has unveiled the next phase of its front-end strategy, including new store designs, more better-for-you food and health-focused products, expanded beauty offerings and informational signage storewide. CVS said more than 800 stores nationwide have been remodeled with the new front-end design and assortment, and over 3,400 locations now have expanded

CVS makes splash in Korean beauty care

CVS makes splash in Korean beauty care

WOONSOCKET, R.I. — This spring, CVS Pharmacy plans to bring a sampling of the burgeoning Korean beauty care scene to its stores with the launch of K-Beauty HQ at 2,100 locations. CVS said Wednesday that it will offer more than 100 new products from South Korean beauty brands — including some exclusive items — via