LONDON — Kantar and Silvertree Equity, the software and technology focused private equity firm, confirmed Wednesday the previously announced acquisition of StepUp RGM has been finalized. StepUp will merge with Kantar’s existing XTEL Trade Promotion offering. The combined business will be branded Kantar XTEL and will operate as an independent entity within the Kantar Group.
LONDON — Kantar has reached a definitive agreement with Vista Equity Partners to acquire Numerator, a Chicago-based, tech-driven consumer and market intelligence company. Numerator blends proprietary data, including a digital panel of over one million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real-time and identify growth
NEW YORK — Omnicom Retail Group (ORG) announced Thursday the appointment of Bryan Gildenberg as senior vice president, commerce. In this new position, Gildenberg will strengthen ORG’s retailer intelligence and partnerships, provide hands-on retail strategy, and evolve ORG’s transactional data and shopper insight capabilities. Gildenberg will report to ORG chief executive officer Sophie Daranyi. “Bryan
NEW YORK — Product of the Year USA, the largest consumer-voted award for product innovation, announced winners of the 2020 Product of the Year Awards. With winners across 41 unique categories, the innovative products were awarded Product of the Year through a national study of 40,000 consumers conducted by Kantar, a global leader in consumer
NEW YORK — IRI and Kantar are joining forces to help consumer packaged goods companies measure and optimize their marketing programs for both short-term sales gains and long-term brand health. The companies this week launched what they’re calling a closed-loop solution that combines IRI sales data and Kantar brand insights to deliver a “highly predictive,
INDIANAPOLIS — This past weekend the Global Market Development Center | Retail Tomorrow (GMDC) held its inaugural Selfcare Summit 2019 conference, a three-day business development and educational event focused on the “consumerization” of health care and its impact on the future of retail here. The summit replaced GMDC’s annual Health Beauty Wellness (HBW) Conference to
In chain drug today, there are few terms that are as buzz-worthy as artificial Intelligence (AI) and blockchain. Often used as solution terms like “the store of the future will be enabled by AI” or “blockchain will provide traceability,” both of which may eventually be true, there are few specifics into how they actually work
NEW YORK – Product of the Year USA, the world’s largest consumer-voted award for product innovation, announced the highly-anticipated winners of the 2019 Product of the Year Awards. Determined by a national study of 40,000 consumers conducted by Kantar, a global leader in consumer research, the 36 winning products have been awarded as the most
LONDON — Kantar, the data investment management division of advertising and PR giant WPP, has launched of Kantar Consulting, a sales and marketing consultancy designed to “switch on growth” for brand owners and retailers. Kantar Consulting brings together four of Kantar’s founding brands — Kantar Retail, Kantar Added Value, Kantar Futures and Kantar Vermeer — into
