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Kantar

IRI, Kantar team to help CPG companies

IRI, Kantar team to help CPG companies

NEW YORK — IRI and Kantar are joining forces to help consumer packaged goods companies measure and optimize their marketing programs for both short-term sales gains and long-term brand health. The companies this week launched what they’re calling a closed-loop solution that combines IRI sales data and Kantar brand insights to deliver a “highly predictive,

Selfcare Summit looks at the future of retail

Selfcare Summit looks at the future of retail

INDIANAPOLIS — This past weekend the Global Market Development Center | Retail Tomorrow (GMDC) held its inaugural Selfcare Summit 2019 conference, a three-day business development and educational event focused on the “consumerization” of health care and its impact on the future of retail here. The summit replaced GMDC’s annual Health Beauty Wellness (HBW) Conference to

Product of the Year USA announces 2019 winners

Product of the Year USA announces 2019 winners

NEW YORK – Product of the Year USA, the world’s largest consumer-voted award for product innovation, announced the highly-anticipated winners of the 2019 Product of the Year Awards. Determined by a national study of 40,000 consumers conducted by Kantar, a global leader in consumer research, the 36 winning products have been awarded as the most

Kantar Retail becomes part of new Kantar Consulting

Kantar Retail becomes part of new Kantar Consulting

LONDON — Kantar, the data investment management division of advertising and PR giant WPP, has launched of Kantar Consulting, a sales and marketing consultancy designed to “switch on growth” for brand owners and retailers. Kantar Consulting brings together four of Kantar’s founding brands — Kantar Retail, Kantar Added Value, Kantar Futures and Kantar Vermeer — into