PP_1170x120_10-25-21

Katherine Black

How to approach retail media networks

How to approach retail media networks

Retail media networks (RMNs) represent a clear opportunity for pharmacy retailers. RMNs are advertising businesses set up by a retailer that allow CPGs to buy advertising space that reaches in-market buyers. CPGs get the benefit of first-party consumer data. Retailers get a new revenue stream. The market is growing, and is estimated to reach $50

Adheris Health