Cheez-It named as title sponsor of the Cheez-It Bowl
BATTLE CREEK, Mich. and SCOTTSDALE, Ariz. — A new era of college football excitement began today as Kellogg’s Cheez-It brand is announced as the title sponsor of the newly-named Cheez-It Bowl in a multi-year partnership. Formerly known as the Cactus Bowl, the postseason contest features a match-up between members of the Big 12 and Pac-12 conferences at
