PROJ-SUN_1170x120_6-24-20

Kellogg’s

Hy-Vee partners with Kellogg’s and Keurig Dr Pepper to End Summer Hunger

Hy-Vee partners with Kellogg’s and Keurig Dr Pepper to End Summer Hunger

WEST DES MOINES, Iowa  — Hy-Vee, Inc., in partnership with Kellogg’s and Keurig Dr Pepper, announced its End Summer Hunger campaign to provide food for children and families in need. During the month of July, for every qualifying purchase at a Hy-Vee grocery store, one meal will be donated to Feeding America food banks in

Kellogg’s rolls out Pop-Tarts Frosted Confetti Cake Bites

Kellogg’s rolls out Pop-Tarts Frosted Confetti Cake Bites

BATTLE CREEK, Mich. — Fans of Pop-Tarts who grew up with slap bracelets, ripped jeans and neon shirts can reach for a new favorite snack that’s fresh like the many colors of spring: Pop-Tarts Frosted Confetti Cake Bites. Packed with cake flavor and blinged out with edible glitter, Pop-Tarts Frosted Confetti Cake Bites are “all that” and a “totally fly” new snacking

PEEPS offers five breakfast-inspired treats ahead of Easter

PEEPS offers five breakfast-inspired treats ahead of Easter

BETHLEHEM, Pa. — From cereal to pancake mix, the PEEPS Brand is offering a variety of breakfast-inspired treats that families can enjoy together at home. The brand hopes to spread Easter cheer and provide a sense of comfort this holiday season with the transformation of its iconic Chick and Bunny shapes and marshmallow flavor into new

Pop-Tarts launching new Pop-Tarts Pretzel

Pop-Tarts launching new Pop-Tarts Pretzel

BATTLE CREEK, Mich. — Kellogg’s Pop-Tarts will launch early next year the Pop-Tarts Pretzel, a new product that combines the sweetness of Pop-Tarts Toaster Pastries with the slight saltiness of a pretzel crust. Pop-Tart Pretzel comes in two flavors: chocolate and cinnamon sugar. “Pop-Tarts is always ingeniously creating new ways to enjoy familiar, loved foods,”

Kellogg’s swings into action with Spider-Man themed food and interactive experiences

Kellogg’s swings into action with Spider-Man themed food and interactive experiences

BATTLE CREEK, Mich. —  Kellogg’s has teamed up with Sony Pictures Entertainment to help fans get excited about the much-anticipated summer blockbuster, Spider-Man: Far From Home. The collaboration includes a variety of special-edition Spider-Man: Far From Home-themed products with a superhero twist, interactive promotional packaging and a takeover of Kellogg’s New York City Café Fans

Head of Kellogg industry initiatives Dave Jones to retire

Head of Kellogg industry initiatives Dave Jones to retire

BATTLE CREEK, Mich. — Kellogg Co.’s longtime liaison to many food industry organizations, Dave Jones, announced today that he will retire after 33 years with Kellogg. “We thank Dave for representing Kellogg so well throughout his career,” said Scott Salmon, Kellogg Co. chief customer officer. “His advocacy with industry partners, associations and trade organizations on

Special K Protein Honey Almond Ancient Grains cereal debuts

Special K Protein Honey Almond Ancient Grains cereal debuts

BATTLE CREEK, Mich. — Today Kellogg’s unveils new Special K Protein Honey Almond Ancient Grains cereal with 15g of protein per serving – which climbs to 21g of protein per serving in a single bowl when served with ¾ cup skim milk, getting women consumers well on their way to reaching the daily protein recommendation of 46g. Rolling onto

Kellogg’s launches new snacks from Cheez-It, Pringles and Rice Krispies Treats

Kellogg’s launches new snacks from Cheez-It, Pringles and Rice Krispies Treats

BATTLE CREEK, Mich. — Kellogg’s is launching three delicious snack innovations packed with even more flavor and texture than ever before. Made to satisfy your craving no matter the occasion, the new offerings from some of Kellogg’s most popular brands are Cheez-It Snap’d, Pringles Wavy and Rice Krispies Treats Snap Crackle Poppers. Cheez-It Snap’d are a thin, crispy and

Kellogg’s Rice Krispies debuts first new flavor in over 10 years

Kellogg’s Rice Krispies debuts first new flavor in over 10 years

BATTLE CREEK, Mich. — This January, Kellogg’s Rice Krispies will be rolling out its first new flavor in more than 10 years with Kellogg’s Strawberry Krispies. “Our fans are explorers who constantly seek new varieties, flavors and possibilities,” said Chris Stolsky, associate director of marketing for Rice Krispies. “We are introducing Strawberry Krispies to give them just

Kellogg’s partners with Padma Lakshmi to host holiday baking challenge

Kellogg’s partners with Padma Lakshmi to host holiday baking challenge

BATTLE CREEK, Mich. — This season, people can transform their favorite holiday treats, menus and gatherings with the perfect unexpected ingredient: Kellogg’s cereal. Kellogg’s is partnering with cookbook author and culinary expert, Padma Lakshmi, to host a cereal-centric baking competition and crown the next “must-make” holiday dessert. Lakshmi will host Kellogg’s Holiday Baking Challenge at Kellogg’s

Kellogg’s Froot Loops teams with United Way to fight against bullying

Kellogg’s Froot Loops teams with United Way to fight against bullying

BATTLE CREEK, Mich. — In honor of National Friendship Day on Sunday, Aug. 5, United Way of King County and United Way of the Battle Creek and Kalamazoo Region are collaborating with Kellogg’s Froot Loops to promote anti-bullying, launching its United to Be Kind program.  Throughout the week of Aug. 6, attendees at United Way of King