POY_1170x120_8-12-19

Krishnakumar (KK) Davey

Google selects IRI to join measurement partners program

Google selects IRI to join measurement partners program

CHICAGO — Google has selected IRI as a partner for marketing mix analyses as part of the new Google Measurement Partners program. Google designed the program to provide top quality and choice to its advertisers across seven specialization areas. IRI’s selection is the latest advance in its ongoing relationship with Google to provide high-quality data