Lupin 2023

Larissa Jensen

Time for drug chains to reclaim beauty category

Time for drug chains to reclaim beauty category

NEW YORK — It is a pivotal juncture for the beauty care category in the drug channel. Retailers and brands need to devise a game plan to wrest the business away from prestige power players. Sales in cosmetics, skin care and grooming are firing on all cylinders — but sadly, not in the mass beauty