POY_1170x120_8-12-19

Laura Gurski

Relevance at scale: The growth foundation for beauty

Relevance at scale: The growth foundation for beauty

Today’s beauty consumers aren’t like those of old. They don’t just want to be sold a “product.” Instead, they now expect brands to understand them intimately — and to use that knowledge to go beyond traditional manufacturing and deliver services and experiences (and, yes, products) that are entirely “right” for each moment in their lives.