Laura Mahecha

Kline says tech devices, natural products driving sleep aids market

Kline says tech devices, natural products driving sleep aids market

PARSIPPANY, N.J. – Restful sleep remains an elusive goal for many adults and therefore, strong gains for sleep aids, including over-the-counter sleep aids, natural sleep products, pain plus sleep combination products, and sleep devices are forecast over the next five years by Kline’s Sleep Aids: U.S. Market Analysis and Opportunities study. Estimates range from 30%-40%

Switches will continue to be pacesetters in O-T-C arena

Switches will continue to be pacesetters in O-T-C arena

PARSIPPANY, N.J. — Growth of the U.S. over-the-counter medications market has been primarily driven by prescription-to-OTC switches And that expansion is likely to continue. Due to an increasingly favorable regulatory environment, Kline & Co., a consulting and research firm, forecasts robust prescription-to-OTC switch activity over the next five years with several new OTC categories emerging