Laureen Schroeder Archives - CDR

Exclusive, niche brands loom large in beauty mix

June 15, 2015 by Laureen Schroeder and Chain Drug Review Carol's Daughter, CVS, Daymon Worldwide, Drew Barrymore, Emilia Personal Care, Essence of Beauty, exclusive beauty brands, Flower, Laureen Schroeder, No7, Nuance, Oil Essentials, Rite Aid, Target, Walgreens, Walmart 2015, Issue 06-15-2015, Opinion

The year 2014 will be remembered as one of discovery about the power of niche and exclusive beauty brands at retailers in the United States, and that momentum will increase well into the future. Global retailers long ago recognized the potential for creating differentiation and loyalty with consumers through their own brands. The potential for

In skin care, facial masks emerge as the next big thing

April 27, 2015 by Laureen Schroeder and Chain Drug Review beauty care, Daymon Worldwide, face masks, facial masks, Laureen Schroeder, skin care Issue 04-27-2015, Opinion

Many beauty mavens have fond memories of some of their first product experiments. When we were eager tweens or teens, lip balm, nail polish and fragranced body splashes and sprays were some of the first products most of our mothers let us try. The next step was experimenting with facial masks at sleepovers or slumber