Laureen Schroeder

Exclusive, niche brands loom large in beauty mix

Exclusive, niche brands loom large in beauty mix

The year 2014 will be remembered as one of discovery about the power of niche and exclusive beauty brands at retailers in the United States, and that momentum will increase well into the future. Global retailers long ago recognized the potential for creating differentiation and loyalty with consumers through their own brands. The potential for

In skin care, facial masks emerge as the next big thing

Many beauty mavens have fond memories of some of their first product experiments. When we were eager tweens or teens, lip balm, nail polish and fragranced body splashes and sprays were some of the first products most of our mothers let us try. The next step was experimenting with facial masks at sleepovers or slumber