ECRM_1170x120_8-1-17

Lauren Brindley

Walgreens launches online skincare advisor SkinID to aid acne sufferers

Walgreens launches online skincare advisor SkinID to aid acne sufferers

DEERFIELD, Ill. — Walgreens introduced an exclusive skincare analysis tool called SkinID on Walgreens.com to evaluate each customer’s skincare needs and build a personalized, three-step daily routine that will help banish breakouts. The cleansing, treatment and moisturizing products recommended are selected from Walgreens vast products across a variety of brands utilizing Johnson & Johnson Consumer

Walgreens raises beauty to an even higher level

Walgreens raises beauty to an even higher level

DEERFIELD, Ill. — The elevation of beauty at Walgreens continues to take the category to new heights. The retailer has just completed the second phase of the Walgreens Beauty Differentiation concept rollout, diversifying its department mix with new brands and tonics. The new experience offers an updated and stress-free beauty shopping experience with testers and

Walgreens adds NYX Cosmetics to beauty lineup

Walgreens adds NYX Cosmetics to beauty lineup

DEERFIELD, Ill. — Continuing to enhance its beauty care offering, Walgreens plans to roll out NYX Cosmetics products to select stores this year. Plans call for NYX Professional Makeup products to become available in almost 2,000 Walgreens drug stores nationwide and in Puerto Rico by this fall. The NYX products are being sold now on

Walgreens reaches out to beauty enthusiasts

DEERFIELD, Ill. — Walgreens has launched Beauty Enthusiast, a free beauty club within its Balance Rewards loyalty program that provides cardholders who register for Beauty Enthusiast with additional rewards on beauty and personal care items, as well as other benefits. Beauty Enthusiast members will receive 5,000 Balance Rewards points for every $50 spent on cosmetics,

Walgreens rewards program adds beauty club

Walgreens rewards program adds beauty club

DEERFIELD, Ill. — Walgreens aims to give a little extra to its best beauty customers with the launch of Beauty Enthusiast, a free beauty club for its Balance Rewards loyalty program. The drug chain said Tuesday that Balance Rewards members who register for Beauty Enthusiast can receive additional rewards on beauty care and personal care

Walgreens turns it up in beauty care

Walgreens turns it up in beauty care

Customers are hungry for beauty care and, with the rollout of its Beauty Differentiation store concept, Walgreens is positioning itself as the place to get it, according to Lauren Brindley, group VP and GMM for beauty and personal care. “We’re trying to bring in different brands for different customers to ensure that, as we build our

Walgreens brings differentiation to beauty care

Walgreens brings differentiation to beauty care

With its “Beauty Differentiation” store concept, Walgreens is banking on its reach (about 8,200 stores), a mix of exclusive and premium brands, a high level of service, and an engaging shopping environment to become “America’s most loved beauty destination,” Lauren Brindley, group vice president and general merchandise manager for beauty and personal care, said during

Brindley: Walgreens is reinventing beauty

Brindley: Walgreens is reinventing beauty

VERNON HILLS, Ill. — Walgreens’ vision to recreate the beauty shopping experience is becoming a reality at many of its stores. Aiming to be the destination of choice for today’s beauty care consumers, the drug chain will bring its “Beauty Differentiation” concept to about 1,800 stores by end of calendar 2016. The plan is three-pronged:

Walgreens taps Boots exec for beauty, personal care

DEERFIELD, Ill. — Lauren Brindley has joined Walgreens as group vice president and general merchandise manager for beauty and personal care. She succeeded Shannon Curtin, who left to pursue other ­opportunities. Brindley has served in commercial roles in Boots — mainly in beauty and personal care — for the last 10 years. She started her