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Lauren Consiglio

Influencers: The New Beauty Tastemakers

Influencers: The New Beauty Tastemakers

NEW YORK — Not that long ago, beauty marketers pumped mega-dollars into a beauty brand or hired a celebrity to hawk it. Big brands prospered, while niche lines often got lost in the shuffle. Today, one post by Kylie Jenner about a beauty item, especially her own, can break the internet with activity. Few people

Walgreens debuts CYO Cosmetics line

Walgreens debuts CYO Cosmetics line

NEW YORK — Walgreens Boots Alliance has launched CYO Cosmetics, a new, exclusive makeup collection targeted at younger women. WBA said Tuesday CYO offers 160 “hyperfunctional” cosmetics products for the face, eyes and lips at a price point that “encourages exploration and experimentation.” “CYO is challenging the norms of how beauty products are used. We’re