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lip balm

Carmex packaging sports new look

Carmex packaging sports new look

FRANKLIN, Wis. — Carmex customers might have noticed something else new along with the brand’s recent introduction of its first natural lip balm. Carma Laboratories Inc. said the 80-year-old lip care brand now has a new look. Carmex retains its yellow and red colors, but the new packaging features softer, rounded edges and a new,

Carmex debuts first natural lip balm

Carmex debuts first natural lip balm

FRANKLIN, Wis. — Carma Laboratories Inc. has expanded its lip care lineup with Carmex Comfort Care Lip Balm. Rolling out this month to Walgreens, CVS Pharmacy, Walmart, Target, Kroger and other retailers nationwide, the new lip balm line lip is formulated with natural colloidal oatmeal and cold-pressed fruit oil to provide soothing, long-lasting moisture and

Lip Smacker to sponsor Meghan Trainor tour

Lip Smacker to sponsor Meghan Trainor tour

CITY OF INDUSTRY, Calif. — Lip balm brand Lip Smacker will sponsor the 2016 “Untouchable Tour” of youth singing sensation Meghan Trainor. The Markwins Beauty Inc. brand said Wednesday that the sponsorship pairs the girl power appeal of Lip Smacker’s delicious flavored and scented lip balms with young female trailblazer Trainor, the winner of the

Actress Rachel Bilson teams up with Chapstick

Actress Rachel Bilson teams up with Chapstick

MADISON, N.J. — Chapstick has signed up actress Rachel Bilson as the lip balm brand’s newest spokesperson. Pfizer Consumer Healthcare, the maker of Chapstick, said Monday that Bilson will appear in a marketing campaign to highlight the brand’s innovation and focus on the importance of skin care for lips. Plans call for the campaign to

Carma Labs appoints VP of R&D

FRANKLIN, Wis. — Keith Edgett has joined Carma Laboratories Inc., the maker of Carmex lip balm products, as vice president of research and development. Carma said Friday that in the role, Edgett is responsible for leading all areas of product development, global regulatory compliance and product innovation. He brings more than 25 years of R&D