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L’Oréal Paris

L’Oréal Paris, Vogue declare silver the must-have hair color for 2019

L’Oréal Paris, Vogue declare silver the must-have hair color for 2019

NEW YORK —Silver hair is here to stay. L’Oréal Paris, the company that invented hair color, and Vogue, the authority on all trends, announced Silver as the 2019 Hair Color of the Year Monday. The hue was selected by the brand’s color designers after extensive analysis of hair color trends, search data and inspiration drawn

L’Oréal Paris celebrates women who “own it” in new superior preference hair color campaign

L’Oréal Paris celebrates women who “own it” in new superior preference hair color campaign

NEW YORK — L’Oréal Paris Superior Preference Hair Color launched in 1973, introducing the brand’s now iconic tagline “Because I’m Worth It” for the first time. Written by a female copywriter, those four words struck an immediate chord as a celebration of self-worth and confidence and became an unofficial call-to-action for women. Now, the brand is amplifying that

L’Oréal Paris focuses on the hottest looks for the holiday season

L’Oréal Paris focuses on the hottest looks for the holiday season

NEW YORK —  From glossy locks to statement-making makeup, L’Oréal Paris shares all the tips needed so women can recreate the same beauty looks at-home for the upcoming holiday season and beyond. Healthy Hair Healthy, shiny hair swept the red carpet at the music awards show in Las Vegas last night. To repair damaged hair and

L’Oréal Paris announces new web series

L’Oréal Paris announces new web series

NEW YORK — In celebration of the launch of L’Oréal Paris’ Magic Root Precision Pen and award-winning line of root solutions, the brand introduces a new campaign that brings to life its values of beauty and diversity, and embodies the iconic phrase, “Because I’m Worth It.” Launching this week on the brand’s U.S. YouTube channel, the celebrity-studded webisode series spotlights

L’Oréal Paris reveals the beauty in burgundy

L’Oréal Paris reveals the beauty in burgundy

NEW YORK — L’Oréal Paris is calling the trends, and tonight’s red carpet will be tinted burgundy. The world’s No. 1 beauty brand and red carpet authority predicts the color of the evening in beauty and fashion. With fall just around the corner, L’Oréal Paris forecasts that stars will be sharing their spotlight with the appropriately

L’Oréal Paris offers beauty tips for the summer season

L’Oréal Paris offers beauty tips for the summer season

NEW YORK — Summer often means jam-packed weekends with endless events, leaving less time for self-care. L’Oréal Paris offers some advice and shares ways around these warm weather realities that leave hair shiny, skin bronzed, and lips tinted to color perfection. The last thing you want to think about when enjoying a sun-soaked summer is carving out time to visit

L’Oréal Paris names Amber Heard new global spokesperson

L’Oréal Paris names Amber Heard new global spokesperson

PARIS –L’Oréal Paris announces Amber Heard as its new global spokesperson. The company describes her as fearless, witty and smart, defying definition, rejecting convention as well as a committed woman who is making her voice heard. “I have always loved the fun of beauty and the power of transformation,” said Amber Heard. “To become a

Beauty tips from L’Oréal Paris celebrity makeup artist Sir John

Beauty tips from L’Oréal Paris celebrity makeup artist Sir John

NEW YORK — Year after year, music festivals prove to be the perfect outlet to discover and try on the trendiest beauty looks. The 2018 festival season revealed hair and makeup to fawn over for future festival inspiration and statement-making spring and summer looks. As seen on attendees and performers, bright eyes, colorful hair, and

Sales chief succession at L’Oréal Paris

Sales chief succession at L’Oréal Paris

NEW YORK — After 17 years with L’Oréal USA, Lorraine Coyle has retired from her position as head of sales at L’Oréal Paris. With Coyle’s retirement on Monday, Jackie Madsen, vice president and national sales manager of cosmetics for L’Oréal Paris, has been promoted to head of sales at L’Oréal Paris. Coyle, who has been

Inclusive approach creates competitive edge

Many of the boldface names in the retail and consumer products sectors belong to women. Helena Foulkes is president of CVS/pharmacy, the drug chain where Judy Sansone is chief merchant. Kathee Tesija holds the latter position at Target, and Michelle Gloeckler runs Walmart’s consumables business and heads up the company’s U.S. Manufacturing initiative. Delhaize America