POY_1170x120_8-12-19

loyalty program

London Drugs introduces loyalty plan

London Drugs introduces loyalty plan

RICHMOND, British Columbia — London Drugs has launched its first-ever loyalty program, called LDExtras. The Canadian drug chains said LDExtras is the “most tailored program in retail involving experiences and savings.” When customers visit London Drugs, whether in-store or online, they will begin capturing rewards from customized offers on products and services customers routinely purchase

London Drugs launches its first loyalty program

London Drugs launches its first loyalty program

RICHMOND, British Columbia — London Drugs has delved into the customer rewards arena with the launch of its first-ever loyalty program. Called LDExtras, the rewards program comes after a successful 15-month pilot on Vancouver Island, the western Canada drug chain said Wednesday. Customers earn rewards, or “Extras,” by shopping and purchasing eligible products, called “Visits,”

Familiprix loyalty plan delivers personalized experience

Familiprix loyalty plan delivers personalized experience

MONTREAL — Canadian drug chain Familiprix has seen a strong launch for its FamiliPlus loyalty program, aided by a platform that makes the offering more relevant to customers. The Quebec City-based retailer, which has more than 350 locations in Quebec and New Brunswick, has signed up over 160,000 members for FamiliPlus within two months of

SDM loyalty program reaches milestone

TORONTO — Shoppers Drug Mart (SDM) has wrapped up a 15-day celebration across Canada commemorating the 15th anniversary of its Shoppers Optimum loyalty program. The retailer hosted an outdoor party at Toronto’s Yonge-Dundas Square on October 7 and invited people to step inside a life-size Shoppers Optimum confetti globe for a chance to win prizes,

Shoppers Drug Mart hones its loyalty program

TORONTO — Shoppers Drug Mart (SDM) is getting more personal with its loyalty program. The Canadian drug chain, part of Loblaw Cos., has enhanced its Shoppers Optimum loyalty program with a new platform designed to bring a personalized digital experience. The new offering is called “My Optimum. My Rewards.” It includes an enhanced SDM app

Shoppers Drug Mart enhances Optimum

Shoppers Drug Mart enhances Optimum

TORONTO — Shoppers Drug Mart has enhanced its Shoppers Optimum loyalty program with a new platform designed to bring a personalized digital experience. Called “My Optimum. My Rewards.”, the new offering includes an enhanced Shoppers Drug Mart app and a digital Optimum card, which the Canadian drug chain said will make it easier for customers

Rite Aid kicks off wellness+ with Plenti campaign

CAMP HILL, Pa. — Rite Aid Corp. has commenced a multimedia marketing campaign for wellness+ with Plenti, its enhanced rewards program arising from its participation in Plenti, the nation’s first coalition loyalty initiative. Rite Aid said Monday that the campaign has extensive support nationwide along with an overlay in its key markets. The effort includes a 30-second television spot running on major cable networks, two 30-second spots

Rite Aid launches expanded rewards program

Rite Aid launches expanded rewards program

CAMP HILL, Pa. — Rite Aid Corp. has expanded its wellness+ loyalty program with the chainwide rollout of Plenti, the coalition rewards program that the drug chain joined earlier this year. Called wellness+ with Plenti, the free program is now open to current and new wellness+ members, who can sign up at any of Rite Aid’s

Rite Aid expands loyalty plan by joining coalition

Rite Aid expands loyalty plan by joining coalition

NEW YORK — Rite Aid Corp. has joined with a group of blue-chip companies to launch Plenti, described as the first U.S.-based coalition loyalty program. Operated by American Express, the free program will let consumers earn and redeem points for purchases at all of the participating companies, regardless of the payment method. Along with Rite

Rite Aid offers special rewards to loyal shoppers

CAMP HILL, Pa. — In a promotion designed to reward its most loyal customers, Rite Aid Corp. began 2015 with a special offer to its wellness+ members. For every $50 spent in Rite Aid stores through January 24, the wellness+ members receive lifestyle and entertainment rewards. Customers who are members of the free wellness+ loyalty program