loyalty programs Archives - CDR

Wellness+ with Plenti: A step toward true customer loyalty

August 24, 2015 by Brian Owens and Chain Drug Review Brian Owens, Craig Riner, CVS ExtraCare, Kantar Retail, loyalty programs, Plenti, rewards program, Rite Aid, Walgreens Balance Rewards, wellness+ with Plenti Opinion

We at Kantar Retail believe that the May 2015 launch of Rite Aid Corp.’s new wellness+ with Plenti rewards program is an innovative step toward achieving true shopper loyalty. According to the 2015 COLLOQUY Loyalty Census, drug store loyalty program memberships rose 88% to 268 million versus a year ago, the highest growth rate of

Viewpoint: Are loyalty programs really worth the investment?

April 28, 2014 by Kurt Jetta and Chain Drug Review Kurt Jetta, loyalty cards, loyalty programs, TABS Group Opinion, Retail News

It’s time for the retail industry to wake up, open its wallet and ditch those loyalty cards. A little too strong? OK, then how about committing to some major out-of-the-box thinking on how to make these programs actually work — because it certainly is not happening now. For decades, loyalty cards have been pushed by