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loyalty programs

Wellness+ with Plenti: A step toward true customer loyalty

Wellness+ with Plenti: A step toward true customer loyalty

We at Kantar Retail believe that the May 2015 launch of Rite Aid Corp.’s new wellness+ with Plenti rewards program is an innovative step toward achieving true shopper loyalty. According to the 2015 COLLOQUY Loyalty Census, drug store loyalty program memberships rose 88% to 268 million versus a year ago, the highest growth rate of

Viewpoint: Are loyalty programs really worth the investment?

It’s time for the retail industry to wake up, open its wallet and ditch those loyalty cards. A little too strong? OK, then how about committing to some major out-of-the-box thinking on how to make these programs actually work — because it certainly is not happening now. For decades, loyalty cards have been pushed by