PP_1170x120_10-25-21

Luke Kigel

Walgreens Advertising Group offers new personalized solutions

Walgreens Advertising Group offers new personalized solutions

DEERFIELD, Ill. – Walgreens Advertising Group (wag) announced Tuesday that it will be launching new self-serve programmatic and clean-room solutions allowing brand advertisers to run campaigns more openly on their own terms. The new self-serve programmatic solution will offer the ability to target consumers by applying audiences based on Walgreens first-party data to campaigns run

Walgreens offers new ways to help brands connect with customers

Walgreens offers new ways to help brands connect with customers

DEERFIELD, Ill. – Walgreens announced Monday a new suite of capabilities to offer brands even more ways to connect with its customers, including new offerings and expanding areas where brands can leverage Walgreens uniquely scaled first-party data to drive return on investment. This increase in investment to develop additional capabilities advances Walgreens media focus and

Walgreens introduces Walgreens Advertising Group

Walgreens introduces Walgreens Advertising Group

DEERFIELD, Ill. — Walgreens announced today the launch of the Walgreens Advertising Group, a modern, full-service, personalization-driven advertising offering rooted in insights and rich first-party data. Walgreens Advertising Group (wag) aims to help brands maximize ROI through data-led execution and optimization on Walgreens owned platforms and through other external brand-safe channels. By combining the scale