PP_1170x120_10-25-21

Lynne Gillis is principal for survey and segmentation practice at IRI

Benefits-driven self-care can extend across many categories

Benefits-driven self-care can extend across many categories

Consumer commitment to self-care has skyrocketed over the past decade, and the effects of the COVID-19 pandemic further accelerated this shift. In fact, today, almost 70% of Americans prioritize taking action to support their health and wellness at least several days per wek. One of the largest historic drivers behind increased reliance on self-care is