NEW YORK — For the pharmaceutical industry, and particularly drug store retail chains like CVS Pharmacy and Walgreens, Amazon.com is about to become a headache that not even the strongest pain meds can cure. The e-commerce behemoth recently announced its intent to purchase online pharmacy PillPack to the tune of around $1 billion in cash,
Though more quietly than in other categories, omnichannel has taken hold of pharmacy. All the bells and whistles are now available to pharmacy customers, from automatic refill subscription services to refill via text to home delivery. CVS and Walgreens — the two U.S. retailers most associated with pharmacy prescription fulfillment — have injected their pharmacy
CHICAGO — Advertising and marketing intelligence firm Market Track LLC has acquired InfoScout, a San Francisco-based provider of omnichannel shopper behavior analytics. Financial terms of the cash-and-stock transaction weren’t disclosed. Market Track said the addition of InfoScout will enable it to connect omnichannel marketing and pricing activity to actual sales results. InfoScout maintains the nation’s
CHICAGO — Former Nielsen executive Dennis Moore has joined Market Track as its new president. Market Track said Thursday that it’s looking to an industry veteran like Moore to harness the company’s big data assets to shape how advertisers, marketers and brands use that information to boost the return on their marketing investments. Moore comes
