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Mars Wrigley Confectionery

Mars Wrigley unveils new products at Sweets & Snacks

Mars Wrigley unveils new products at Sweets & Snacks

HACKETTSTOWN, N.J. — Mars Wrigley Confectionery announced on Tuesday its 2020 merchandising recommendations and debuting new products at the National Confectioners Association Sweets & Snacks Expo in Chicago. Together, these insights and innovations will support retailers in driving sales and overall category growth, the company said in a statement. “Mars Wrigley Confectionery is committed to

Mars Wrigley to open Sweet ReTREAT for Valentine’s Day

Mars Wrigley to open Sweet ReTREAT for Valentine’s Day

HACKETTSTOWN, N.J. — Mars Wrigley Confectionery announced that it will present a candy-inspired pop-up salon just in time for Valentine’s Day. Sweet ReTREAT: Refresh Lounge builds on the success of last year’s inaugural event, which offered guests a “treat yourself”-themed salon, but with a refreshed focus. Valentine’s Day is not only the biggest treating day of

M&M’s kicks off NASCAR season with sweet new car wrap

M&M’s kicks off NASCAR season with sweet new car wrap

HACKETTSTOWN, N.J. — M&M’s announced today that the newest addition to the chocolate aisle – M&M’s Chocolate Bars – will be featured on the iconic No. 18 M&M’s Toyota for the 2019 Monster Energy NASCAR Cup Series opening race in Daytona Beach, Fla. The new treat from M&M’s, which hit shelves late last year, will grace

M&M’s bringing iconic humor back to Super Bowl with new commercial

M&M’s bringing iconic humor back to Super Bowl with new commercial

HACKETTSTOWN, N.J. — Fans will now have something else to look forward to on Super Bowl Sunday besides touchdowns and half time shows – a new commercial from M&M’s. The brand will be back on entertainment’s biggest stage with a new Super Bowl commercial this year following the success of last year’s spot, which was

Mars offers triple the flavor with new Twix bar

Mars offers triple the flavor with new Twix bar

HACKETTSTOWN, N.J. — This December, Mars Wrigley Confectionery is introducing a new variety of Twix with triple the chocolate taste: meet Twix Triple Chocolate Cookie Bars. This new treat is a unique cookie experience made of chocolate cookie bars, chocolate caramel, and cloaked in milk chocolate. With triple the flavor, Twix Triple Chocolate Cookie Bars are

M&M’s rolls out new Halloween campaign

M&M’s rolls out new Halloween campaign

HACKETTSTOWN, N.J. — This Halloween, fans of the M&M’s Brand have a special treat to look forward to – a new M&M’s commercial. It’s been 11 years since the brand has released a new Halloween commercial and this year, Red and Yellow are back for a hauntingly good time. The :15 second spot, “Ghosted,” was produced

M&M’s takes on delicious trends with a new format and new flavor

M&M’s takes on delicious trends with a new format and new flavor

HACKETTSTOWN, N.J.—Today, M&M’s announced two launches that will join the brand’s diverse portfolio – M&M’s Chocolate Bars and M&M’s Hazelnut Spread Chocolate Candies. The products will become permanent additions to the brand’s iconic line-up, marking some of the biggest innovations in M&M’s history. M&M’s is introducing colorful fun to a new section of the chocolate aisle

Dove Chocolate’s Cocoa Farmers Market goes from bean to bar

Dove Chocolate’s Cocoa Farmers Market goes from bean to bar

LOS ANGELES — Dove Chocolate is hosting the first-ever Cocoa Farmers Market at Santa Monica Place in Los Angeles, an interactive experience detailing the chocolate-making journey from bean to bar. As part of the two-day event on Tuesday and Wednesday, June 26 and 27, Dove Chocolate is partnering with actress, Minka Kelly, as the official market curator for today’s kick-off. Through

Mars Wrigley Confectionery appoints new global president

Mars Wrigley Confectionery appoints new global president

MCLEAN, Va. — Mars, Inc. has named Andrew Clarke, currently chief marketing and customer officer, to the role of global president – Mars Wrigley Confectionery. Clarke will assume his new role in September. He will be based at Mars Wrigley Confectionery’s global headquarters in Chicago, Ill. Since 2015 Clarke has been chief marketing and customer officer.

Mars rolls out new Intense Flavors Snickers Bars

Mars rolls out new Intense Flavors Snickers Bars

HACKETTSTOWN, N.J. —  Mars Wrigley Confectionery announced that three new limited edition Snickers Intense Flavors – Espresso, Fiery and Salty & Sweet – are now available in retail locations nationwide. Each bar features peanuts and caramel covered in milk chocolate, with a bold new flavor twist – espresso, chili pepper or salt-infused. The new flavors will

Mars Wrigley reveals insights, new products at Sweets & Snacks Expo

Mars Wrigley reveals insights, new products at Sweets & Snacks Expo

HACKETTSTOWN, N.J. — At the Sweets & Snacks Expo in Chicago this week, Mars Wrigley Confectionery will debut dozens of new product and packaging launches across its most popular brands. In addition to announcing new innovations, Mars Wrigley Confectionery will share industry-leading insights in category management research and best practices. “Consumers today are looking for a

Mars unveils chocolate M&M’s ice cream sandwich

Mars unveils chocolate M&M’s ice cream sandwich

HACKETTSTOWN, N.J. — Mars Wrigley Confectionery has expanded its ice cream lineup with the introduction of the new chocolate-flavored M&M’s ice cream sandwich. M&M’S Chocolate Cookie Sandwiches are made with reduced-fat chocolate ice cream sandwiched by two cookies packed with M&M’s Minis. Mars had previously released an M&M’s Cookie Sandwich made with reduced-fat vanilla ice cream,

Mars Chocolate, Wrigley to become one business unit

Mars Chocolate, Wrigley to become one business unit

MCLEAN, Va. — Mars Inc. plans to meld its Mars Chocolate and Wrigley segments to form one global candy business unit called Mars Wrigley Confectionery. Mars said Thursday that the move comes as its has gained full ownership of Wrigley, which it acquired in 2008. Berkshire Hathaway had held a minority stake in Wrigley that