NEWARK, N.J. — As part of its ongoing mission to increase LGBTQ+ visibility and celebrate those within the community, Skittles, a proud part of Mars, Incorporated, is teaming up with GLAAD for the third year in a row to give up its signature rainbow during Pride to celebrate the one that matters most. The brand’s
HACKETTSTOWN, N.J. — The Snickers Brand reintroduced on Monday a favorite twist on their iconic chocolate bar with Snickers White. Snickers White features the same delicious ingredients of the beloved bar—including the same peanuts, nougat and caramel—but fully covered in rich, white chocolate. The variety, previously only sold for a limited time, will return to
HACKETTSTOWN, N.J. — Mars Wrigley Confectionery announced on Tuesday its 2020 merchandising recommendations and debuting new products at the National Confectioners Association Sweets & Snacks Expo in Chicago. Together, these insights and innovations will support retailers in driving sales and overall category growth, the company said in a statement. “Mars Wrigley Confectionery is committed to
HACKETTSTOWN, N.J. — Mars Wrigley Confectionery announced that it will present a candy-inspired pop-up salon just in time for Valentine’s Day. Sweet ReTREAT: Refresh Lounge builds on the success of last year’s inaugural event, which offered guests a “treat yourself”-themed salon, but with a refreshed focus. Valentine’s Day is not only the biggest treating day of
HACKETTSTOWN, N.J. — M&M’s announced today that the newest addition to the chocolate aisle – M&M’s Chocolate Bars – will be featured on the iconic No. 18 M&M’s Toyota for the 2019 Monster Energy NASCAR Cup Series opening race in Daytona Beach, Fla. The new treat from M&M’s, which hit shelves late last year, will grace
HACKETTSTOWN, N.J. — Fans will now have something else to look forward to on Super Bowl Sunday besides touchdowns and half time shows – a new commercial from M&M’s. The brand will be back on entertainment’s biggest stage with a new Super Bowl commercial this year following the success of last year’s spot, which was
HACKETTSTOWN, N.J. — This December, Mars Wrigley Confectionery is introducing a new variety of Twix with triple the chocolate taste: meet Twix Triple Chocolate Cookie Bars. This new treat is a unique cookie experience made of chocolate cookie bars, chocolate caramel, and cloaked in milk chocolate. With triple the flavor, Twix Triple Chocolate Cookie Bars are
HACKETTSTOWN, N.J. — This Halloween, fans of the M&M’s Brand have a special treat to look forward to – a new M&M’s commercial. It’s been 11 years since the brand has released a new Halloween commercial and this year, Red and Yellow are back for a hauntingly good time. The :15 second spot, “Ghosted,” was produced
HACKETTSTOWN, N.J.—Today, M&M’s announced two launches that will join the brand’s diverse portfolio – M&M’s Chocolate Bars and M&M’s Hazelnut Spread Chocolate Candies. The products will become permanent additions to the brand’s iconic line-up, marking some of the biggest innovations in M&M’s history. M&M’s is introducing colorful fun to a new section of the chocolate aisle
LOS ANGELES — Dove Chocolate is hosting the first-ever Cocoa Farmers Market at Santa Monica Place in Los Angeles, an interactive experience detailing the chocolate-making journey from bean to bar. As part of the two-day event on Tuesday and Wednesday, June 26 and 27, Dove Chocolate is partnering with actress, Minka Kelly, as the official market curator for today’s kick-off. Through
MCLEAN, Va. — Mars, Inc. has named Andrew Clarke, currently chief marketing and customer officer, to the role of global president – Mars Wrigley Confectionery. Clarke will assume his new role in September. He will be based at Mars Wrigley Confectionery’s global headquarters in Chicago, Ill. Since 2015 Clarke has been chief marketing and customer officer.
HACKETTSTOWN, N.J. — Mars Wrigley Confectionery announced that three new limited edition Snickers Intense Flavors – Espresso, Fiery and Salty & Sweet – are now available in retail locations nationwide. Each bar features peanuts and caramel covered in milk chocolate, with a bold new flavor twist – espresso, chili pepper or salt-infused. The new flavors will
HACKETTSTOWN, N.J. — At the Sweets & Snacks Expo in Chicago this week, Mars Wrigley Confectionery will debut dozens of new product and packaging launches across its most popular brands. In addition to announcing new innovations, Mars Wrigley Confectionery will share industry-leading insights in category management research and best practices. “Consumers today are looking for a
HACKETTSTOWN, N.J. — Mars Wrigley Confectionery has expanded its ice cream lineup with the introduction of the new chocolate-flavored M&M’s ice cream sandwich. M&M’S Chocolate Cookie Sandwiches are made with reduced-fat chocolate ice cream sandwiched by two cookies packed with M&M’s Minis. Mars had previously released an M&M’s Cookie Sandwich made with reduced-fat vanilla ice cream,
