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Mars

Mars and Joe Gibbs Racing announce partnership extension

Mars and Joe Gibbs Racing announce partnership extension

HACKETTSTOWN, N.J. — Mars announced  a multi-year extension to its partnership with Joe Gibbs Racing (JGR), that will see the confectionery giant continue to serve as the primary sponsor of the No. 18 M&M’S Toyota in the Monster Energy NASCAR Cup Series. The relationship, one of the longest and most successful in the sport, will continue

Mars Wrigley confectionery announces winners of Forrest E. Mars, Jr. Chocolate History Research Grant

Mars Wrigley confectionery announces winners of Forrest E. Mars, Jr. Chocolate History Research Grant

HACKETTSTOWN, N.J. — Mars Wrigley Confectionery has awarded the Forrest E. Mars, Jr. Chocolate History Research Grant to five institutions across the US in the areas of research and chocolate programming. Winners were acknowledged at the 15th Annual banquet dinner of the Heritage Chocolate Society held at the Gaylord Palms Resort & Convention Center in Orlando, Fla. The

Mars brings back Snickers ‘Hungerithm’ promotion

Mars brings back Snickers ‘Hungerithm’ promotion

HACKETTSTOWN, N.J. — For the second year in a row, Mars Inc.’s Snickers is bringing back “Hungerithm,” a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of Snickers increases at participating  7-Eleven stores in real time. “The holidays can be a stressful time for everyone,

Mars looking at more sustainable business options

Mars looking at more sustainable business options

MCLEAN, Va. — Mars is changing how it does business — one year from the launch from its “Sustainable in a Generation” Plan. The move comes after Mars chief executive officer Grant Reid last year warned that the “global supply chain is broken,” and business needed to make a “huge step change” in order to deliver on

Mars unveils exclusive entertainment events

Mars unveils exclusive entertainment events

HACKETTSTOWN, N.J. — Mars Inc. is making packs of M&M’S Caramel all-access passes for various entertainment events this summer. Grammy-nominated singer-songwriter Julia Michaels will kick off the exclusive events by performing an M&M’S Spotlight concert at the Southside Music Hall in Dallas on July 25. Fans can stay tuned to M&M’S social channels for details on how to attend the free

Mars unveils chocolate M&M’s ice cream sandwich

Mars unveils chocolate M&M’s ice cream sandwich

HACKETTSTOWN, N.J. — Mars Wrigley Confectionery has expanded its ice cream lineup with the introduction of the new chocolate-flavored M&M’s ice cream sandwich. M&M’S Chocolate Cookie Sandwiches are made with reduced-fat chocolate ice cream sandwiched by two cookies packed with M&M’s Minis. Mars had previously released an M&M’s Cookie Sandwich made with reduced-fat vanilla ice cream,

Skittles brand drives Wrigley factory expansion

Skittles brand drives Wrigley factory expansion

CHICAGO — To help fuel surging sales for its Skittles candy brand, Wrigley has opened a state-of-the-art expansion to its factory in Yorkville, Ill. Wrigley said Tuesday that the Yorkville addition adds 145,000 square feet, a new Skittles line and 75 new jobs, which represents a 25% increase in the facility’s workforce. The company said

Wrigley panel to explore ‘transaction zones’

Wrigley panel to explore ‘transaction zones’

CHICAGO — Next week, Wrigley aims to take a closer look at how in-store placement sways consumer purchasing behavior. The Mars Inc. subsidiary plans to hold a panel discussion titled “Meeting Shopper Needs in the Transaction Zone” on Wednesday, May 25, at the National Confectioners Association Sweets & Snacks Expo in Chicago. The candy maker