PP_1170x120_10-25-21

Marta Cyhan

Catalina sees back-to-school sales in decline during pandemic

Catalina sees back-to-school sales in decline during pandemic

ST. PETERSBURG, Fla. – As the country and individual states and school districts continue to grapple with when and how to re-open schools safely for the 2020-21 academic year, shopper intelligence leader Catalina reports that sales of back-to-school (BTS) supplies at grocery and drugstores declined by 31% nationwide for the four weeks ending Aug. 22,

Catalina launches interactive map showing purchasing decisions during COVID-19

Catalina launches interactive map showing purchasing decisions during COVID-19

ST. PETERSBURG, Fla. – To demonstrate the profound impact the COVID-19 pandemic is having on shopping decisions and buyer behavior across the U.S., Catalina Marketing has launched an interactive map on its website. The map reports sales data across 78 major grocery and drug categories from states across the U.S., plus the District of Columbia,

COVID-19 drastically changing shopping behavior

COVID-19 drastically changing shopping behavior

ST. PETERSBURG, Fla. — Consumer shopping behavior is changing dramatically in response to the COVID-19 pandemic, according to an analysis by Catalina Marketing, which finds that store trips and basket sizes are up and once sleepy product categories are seeings surges in sales. Total dollar sales per store for the week ended March 14 were