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Mary Lou Gardner

Fred’s gets mobile app revamp from MarkeTouch

Fred’s gets mobile app revamp from MarkeTouch

HOUSTON — Fred’s Pharmacy has enlisted MarkeTouch Media to redesign and update its mobile app. Pharmacy communications technology specialist MarkeTouch said Tuesday that the new Fred’s mobile app brings a more modern design and streamlined user experience and helps improve patient medication adherence and the overall shopping experience. On the pharmacy side, the app offers

Fred’s unveils digital coupons, new mobile app

Fred’s unveils digital coupons, new mobile app

MEMPHIS, Tenn. — Fred’s Pharmacy has launched digital coupons and a new mobile app that the retailer said makes the e-coupons easier to use. Fred’s said late Monday that hundreds of digital coupons will be available, including for brand-name products with “discounts over and above Fred’s everyday low prices.” Customers will also receive exclusive deals

Nielsen expands analytics pact with Fred’s

Nielsen expands analytics pact with Fred’s

NEW YORK — Nielsen has renewed its data insights and analytics services pact with Fred’s Inc., expanding the companies’ long-term relationship. Under the agreement, Nielsen will become the exclusive account-level data provider for Fred’s Pharmacy, covering metrics for all 601 Fred’s discount general merchandise stores in 15 states across the southeastern United States, as well

Bloom becomes CEO at Fred’s

Bloom becomes CEO at Fred’s

MEMPHIS — Mike Bloom has been named chief executive officer of 651-store Fred’s Inc. He succeeds Jerry Shore, who is ­retiring. Bloom, who joined Fred’s as president and chief operating officer in January 2015, has worked closely with Shore on building a strong management team to ensure a smooth and effective transition. Bloom will lead

Fred’s appoints new chief merchant

Fred’s appoints new chief merchant

MEMPHIS, Tenn. — Bryan Pugh has resigned as chief merchant at Fred’s Inc. and has been replaced by Mary Lou Gardner. Fred’s said late Tuesday that Gardner takes over Pugh’s role as executive vice president and chief merchandising and marketing officer effective immediately. She has served as senior vice president of strategy and project management