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Mattel

Barbie, National Geographic announce global licensing agreement

Barbie, National Geographic announce global licensing agreement

EL SEGUNDO, Calif. — Mattel recently announced a worldwide licensing agreement between its Barbie brand and National Geographic to create a product line and content centered around exploration, science, conservation and research. The Barbie and National Geographic product line features career dolls and playsets highlighting occupations in which women are underrepresented including Wildlife Conservationist, Astrophysicist, Polar Marine Biologist,

Mattel wins “Toy Of The Year” award at Toy Fair

Mattel wins “Toy Of The Year” award at Toy Fair

NEW YORK — Mattel made headlines this weekend as Jurassic World Dinosaur action figures received the highly coveted Toy of the Year (T.O.T.Y.) award in the Action Figure category. Receiving accolades from toy retailers, media, TIA members and consumers, the award was presented Friday evening in New York at the Toy Industry Association’s Annual T.O.T.Y Awards gala. “The ‘Jurassic

Mattel launches new card game Silicon Valley Startups

Mattel launches new card game Silicon Valley Startups

EL SEGUNDO, Calif. — Mattel has introduced Silicon Valley Startups, a hilarious card game that pits “Entrepreneurs” against each other to pitch hysterical startup ideas to “Investors.” With all pitch ideas decided through random card draws, players must use their best improvisation skills to win the game. “Silicon Valley stereotypes have fully infiltrated pop culture