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Matthew Oster is head of consumer health at Euromonitor

Personalization is coming to the health marketplace

Personalization is coming to the health marketplace

The COVID-19 pandemic has made its mark on consumer health. Categories promoting prevention, immunity, active nutrition and wellness — especially vitamins and dietary supplements — outpaced the rest of the industry. In 2021, consumer health is expected to show broad-based growth, and interest in vitamins and dietary supplements will continue to develop. As consumers have