Amazon takes top retail spot in MBLM’s Brand Intimacy COVID Study
NEW YORK — The retail industry ranks third out of the 10 industries featured in MBLM’s Brand Intimacy COVID Study, a study of brands based on emotional connections during the pandemic. MBLM (pronounced Emblem) uses emotional science to build and manage more intimate brands. Amazon remains as the #1 category brand, followed by Walmart and Whole Foods Market, respectively. Brand Intimacy
