For new products, clinching sales hinges on consumer awareness of the brand and its benefits. With so many marketing channels as possible avenues of promotion, brand marketers must optimize budget dollars to reach their target market by choosing the right message for each one they utilize. Promotion, or lack thereof, can make or break a
The front end of your stores holds great potential, and you have strategies in place to optimize those sales. But the industry shifts and changes every year. So it might be time to review those front-end strategies to ensure you are making the most of everything available to help improve the income generated in that
The mobile experience, including both websites and apps, can play a prominent role for those tracking their fitness and wellness, managing multiple medications, and/or managing an illness or chronic condition. According to Pew Research Center, nearly two-thirds of Americans own a smartphone. Most smartphone owners have the device with them constantly, and they expect to
There are many social media channels, and personal experiences with them vary based on age, interests, technology savvy and more. Depending on one’s interests or information being sought, there are likely a variety of ways to participate or find others online that can relate. Online communities can be a great source for support, education, connection
