Wendy future of retail top

Melissa Monich

Gillette kicks off pilot of Treo assisted shaving razor

Gillette kicks off pilot of Treo assisted shaving razor

BOSTON — Gillette has launched a three-month pilot for Treo, described as the first-ever assisted shaving razor. The Procter & Gamble shaving brand this week invited U.S. and U.K. consumers to request a product sample at the new  GilletteTreo.com website. The Gillette Treo assisted shaving razor has been engineered to provide control, safety and comfort.

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