BOSTON — Every guy knows that buying shaving blades is not only a hassle but expensive, which helps to explain the rise of shave clubs. Now Gillette, which has its own club, has made buying blades even more convenient — and less costly. Through Gillette On Demand, its new direct-to-consumer online service, the company offers
LONDON — Unilever plans to buy Dollar Shave Club, the U.S.-based razor blade subscription service that has jolted the men’s shaving category. Financial terms of the agreement weren’t disclosed. However, published reports on Wednesday said Unilever is paying $1 billion for Dollar Shave Club, which was launched in March 2012 and has its headquarters in
BOSTON — Gillette aims to deliver more value to men — and earn their loyalty — with the launch of the free Gillette Shave Club for men, which provides a range of grooming information, a chance to win new prizes and perks, and an enhanced subscription shopping experience. The Procter & Gamble men’s shaving brand
