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Michael Gore

Rite Aid partners in coalition loyalty program

Rite Aid partners in coalition loyalty program

NEW YORK — Rite Aid Corp. is the exclusive drug store partner in what’s being called the first U.S.-based coalition loyalty program. Named Plenti, the program will enable consumers to earn and use points for purchases at all of the participating companies, regardless of the payment method. Along with Rite Aid, Plenti’s inaugural partners include