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Millennial shoppers

What Millennial shoppers want is within reach of retailers

What Millennial shoppers want is within reach of retailers

Millennials have been a hot topic of conversation for more than a decade. It’s the one generational group that continues to confound both employers and retailers: How do we attract them, engage them and retain them? Yet a majority of employees and shoppers are them. Identified as those born between 1981 and 1997, Millennials became