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millennials in retail

Deloitte study: Busting the myths of millennials in retail

Deloitte study: Busting the myths of millennials in retail

NEW YORK — It’s time to stop assuming all millennials care about is avocado toast and Instagram. Matter of fact, it’s time to stop focusing on millennials period. While marketers often generalize consumer profiles, a recent Deloitte study shows that targeting consumers by attitudes about shopping rather than age/stereotypes might lead to more when it