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Mindy Albuck is principal and health care team lead for market and shopper intelligence at IRI

Benefits-driven self-care can extend across many categories

Benefits-driven self-care can extend across many categories

Consumer commitment to self-care has skyrocketed over the past decade, and the effects of the COVID-19 pandemic further accelerated this shift. In fact, today, almost 70% of Americans prioritize taking action to support their health and wellness at least several days per wek. One of the largest historic drivers behind increased reliance on self-care is