Benefits-driven self-care can extend across many categories

August 23, 2021 by Lynne Gillis and Mindy Albuck Lynne Gillis is principal for survey and segmentation practice at IRI, Mindy Albuck is principal and health care team lead for market and shopper intelligence at IRI August 23, 2021, Opinion

Consumer commitment to self-care has skyrocketed over the past decade, and the effects of the COVID-19 pandemic further accelerated this shift. In fact, today, almost 70% of Americans prioritize taking action to support their health and wellness at least several days per wek. One of the largest historic drivers behind increased reliance on self-care is