PP_1170x120_10-25-21

Mir Aamir

Albertsons data-driven media platform to help brands

Albertsons data-driven media platform to help brands

BOISE, Idaho — Albertsons Cos. has launched Albertsons Performance Media, a digital media tool for providing brands with proprietary shopper data. The food and drug retailer said the solution can help drive sales across the its network of about 2,300 stores in 35 states. Albertsons Performance Media features technology from Quotient Technology Inc., a Silicon