WBA puts on makeup party for CYO Cosmetics brand
NEW YORK — Walgreens Boots Alliance (WBA) held a launch party for its new CYO Cosmetics makeup line targeted at Generation Z shoppers. The event featured makeup stations where beauty influencers were invited to a get makeover from leading makeup artists. CYO Cosmetics made its debut in select Walgreens stores and on Walgreens.com in late
