mobile shopping

Beacon technology making its mark

Beacon technology making its mark

This holiday shopping season has seen another upsurge in consumer purchases via digital shopping channels, especially mobile. A key driver behind that trend is increased use of and response to beacon technology. One tech provider, Venice, Calif.-based inMarket Media, said its beacon platform — spurred by the rising use of mobile shopping — influenced $14.5

Rite Aid rolls out beacon technology

Rite Aid rolls out beacon technology

Rite Aid is embracing beacon technology in a big way to personalize the mobile shopping experience. The drug chain reportedly is updating its mobile app to work with proximity beacons deployed in all of its more than 4,500 stores, using the mobile shopper marketing platform of InMarket. According to reports by Geomarketing.com and ZDnet, the