L’Oréal forms Multi-Cultural Beauty division

April 27, 2015 by Geoff Walden and Chain Drug Review L’Oréal, L’Oréal USA, Multi-Cultural Beauty division, multicultural beauty consumer, Nicole Fourgoux Supplier News

NEW YORK — L’Oréal USA has formed the Multi-Cultural Beauty division to encompass Dark & Lovely, Optimum Salon Haircare, SoftSheen-Carson Professional, Magic Shave and newly acquired Carol’s Daughter. The goal of the MCB division is to fulfill the needs of the underserved multicultural beauty consumer. “Multicultural consumers are very passionate about beauty products, yet when