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Musab Balbale

Pandemic still causing shifts in buying habits

Pandemic still causing shifts in buying habits

NEW YORK — Consumer buying habits have certainly changed during the pandemic in a number of areas, including healthy homes and habits, smart spending, and mental health and well-being. The COVID-19 pandemic affected nearly every phase of American life, and shopping is no exception. It has brought changes in what we buy, how we buy

Balbale to lead beauty business at Walmart

Balbale to lead beauty business at Walmart

BENTONVILLE, Ark. — Continuing the transformation of its beauty department, Walmart has named Musab Balbale as vice president and general manager for beauty. He will lead all merchandising strategies for the retailer’s omnichannel beauty business. Balbale has been a part of the Walmart Beauty team for almost four years, leading the e-commerce sector of the

Emerson Group event explores changing HBA sector

Emerson Group event explores changing HBA sector

PHILADELPHIA — The health and beauty aids business is changing fast, and speakers at the recent Emerson Group Industry Day event here noted that companies will need new skills, as well as nerve, agility and vision, if they are to remain relevant. Emerson Marketing executive vice president Matt Poli set the stage for the 10th